The Annique Rooibos Story

Annique Rooibos's story started in 1968 Dr Annique Theron stumbled across the natural healing powers of the South African herb, Rooibos, when she warmed Lorinda, her allergic baby bottle with warm Rooibos tea. For the first time since birth, Lorinda slept through the night and her allergic reactions to even her mother’s milk calmed down.

The Founding Mother of Rooibos: Dr Annique Theron


Dr Theron considered that the Rooibos tea she had given her daughter could be the only factor to have caused this change and so she began to investigate her theory. Despite facing many challenges as a woman trying to prove her findings, she set out with a vision to create life-changing opportunities for all.

In 1971 Annekie Theron Ondernemings (Pty) Ltd was established. Dr Annique’s desire to help others is evident from her first product – the Annique Wonder Slim or as it is now known, the Annique Rooibos Lifestyle Shake formula. In 1973, Dr Annique launched her first three skin care products, with the star product being the Annique Revitalising Cream, which is still a bestseller to this day.

Annique Today


Today, Annique Rooibos provides more than 200 superior health and beauty products including daily, treatment and anti-ageing skin care, an extensive health and lifestyle range as well as superior quality cosmetics and fragrances.

What sets Annique apart from other beauty brands is our commitment to wellness and caring for your skin in the harsh South African climate. With a range of products designed for different skin types, we cater to everyone's needs. Additionally, we're proud to be the first company in the world to use Rooibos in our health and beauty products, so you can trust that you're getting something truly special.

But that's not all. We also offer a fantastic business opportunity for anyone looking to become an independent consultant and earn money while promoting our products. Whether you're a stay-at-home parent, student, or retired, Annique has a flexible and rewarding opportunity for you to start your own business. As an Annique Consultant, you'll receive all the training and support you need to succeed, access to a rewards program for top performers, and the chance to earn up to 40% on everything you sell.


The Rooibos Connection


What makes Annique’s products so exceptionally unique is that they contain Rooibos extract, which has been a trusted and scientifically proven remedy over the past few decades. Rooibos has many healing properties, including that it;

  • Anti-allergenic
  • Antioxidant
  • Anti-bacterial
  • Anti-inflammatory
  • Anti-viral
  • Anti-spasmodic
  • Anti-ageing
  • Contains no caffeine
  • Low tannin from pure Rooibos leaves

For more ground-breaking information about the wonder-herb Rooibos, please visit