The Annique Story

Annique’s Rooibos story started in 1968 Dr Annique Theron stumbled across the natural healing powers of the South African herb, Rooibos, when she warmed Lorinda, her allergic baby’s bottle with warm Rooibos tea. For the first time since birth, Lorinda slept through the night and her allergic reactions to even mother’s milk calmed down.

The Founding Mother of Rooibos: Dr Annique Theron

Dr Theron considered that the Rooibos tea she had given her daughter could be the only factor to have caused this change and so she began to investigate her theory. Despite facing many challenges as a woman trying to prove her findings, she set out with a vision to create life-changing opportunities for all.

In 1971 Annekie Theron Ondernemings (Pty) Ltd was established. Dr Annique’s desire to help others is evident from her first product – the Annique Wonder Slim or as it is now known, the Annique Rooibos Lifestyle Shake formula. In 1973, Dr Annique launched her first three skincare products, with the star product being the Annique Revitalising Cream, which is still a bestseller to this day.

The Annique Difference

1. World First

Annique was the first company in the world to develop Rooibos-based health and beauty products. The Annique Rooibos Story makes Annique the only product range with the right to claim the discovery of the anti-allergic and anti-ageing qualities of Rooibos.

2. Rooibos

Rooibos, indigenous to South Africa, only grows in the beautiful Cederberg region of the Western Cape.  Annique has harnessed the unique qualities of Rooibos in our products. Rooibos has many health properties, and is known to improve:

  • Heart health
  • Cholesterol
  • Stress
  • Allergies
  • Diabetes

And many more!

3. Truly South African

Annique’s products are locally developed and manufactured, making it truly South African.

4. Award-Winning

Over the years, Annique has won numerous local and international awards, including two gold medals in 1997 for the formulation of the Annique Rooibos products from the World Intellectual Property Organisation (WIPO)’s International Woman Inventor of 1997 in Geneva, Switzerland.

5. Extensive Product Range

Annique Health and Beauty has over 20 brands and more than 250 Rooibos-based products including daily, treatment and anti-ageing skincare, an extensive health and lifestyle range, as well as superior quality cosmetics and fragrances.

6. Quality

Annique provides world-class products, extensively tested and compliant with the highest standards.

7. Empowerment

The Annique business is built on fostering meaningful personal relationships. It has a heart for people and strives for empowerment of the nation and personal development for all.

8. Rock Solid

The Annique business celebrates 50 years of existence this year. It has adapted to many changes, through the commitment of its dedicated Consultants, leaders and Home Office staff and will continue to do so in future.

The Rooibos Connection

What makes Annique’s products so exceptionally unique is that they contain Rooibos extract, which has been a trusted and scientifically proven remedy over the past few decades. Rooibos has many healing properties, including that it;

  • Anti-allergenic
  • Antioxidant
  • Anti-bacterial
  • Anti-inflammatory
  • Anti-viral
  • Anti-spasmodic
  • Anti-ageing
  • Contains no caffeine
  • Low tannin from pure Rooibos leaves

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