Rooted in nature,
made with heart
From a mother's discovery to a proudly South African brand. Over five decades of harnessing the power of Rooibos for your skin and wellbeing.
A mother’s
discovery
In 1968, Dr Annique Theron made a discovery that would change the course of South African beauty, skin care and wellbeing. When she warmed her baby’s bottle with Rooibos, something remarkable happened. For the first time since birth, Lorinda slept through the night. Her allergic reactions, even to her own mother's milk, calmed down.
Curious and determined, Dr Theron set out to understand why. Despite the challenges she faced as a woman in science, she investigated, published, and eventually built a company around her belief that Rooibos could transform lives.
She embarked on a mission to create transformative opportunities for all. The legacy of Dr Annique Theron.
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1968
Dr Annique Theron discovers Rooibos soothes her baby Lorinda's allergies, sparking a lifelong mission.
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1971
Annekie Theron Ondernemings (Pty) Ltd is founded. The first product: Annique Wonder Slim, now known as the Lifestyle Shake.
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1973
The first trio of skin care products launches, including the iconic Revitalising Cream, which is still a bestseller today.
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1997
Annique Rooibos is awarded two gold medals by the World Intellectual Property Organization; the first company to use Rooibos in health and beauty products.
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Today
Over 150 Rooibos-based products across skin care, body care, lifestyle, cosmetics and fine fragrance, all proudly made in South Africa.
Why
Rooibos?
Rooibos is an indigenous South African herb that grows only in the Cederberg mountains of the Western Cape. For over 300 years, local inhabitants have brewed its leaves as a nourishing drink. Today, science has confirmed what tradition always knew: Rooibos is packed with powerful, skin-loving properties.
What sets Annique Rooibos apart is that we were the first company in the world to harness Rooibos for skin care and wellness products. Every formulation we create is rooted in decades of research and a deep respect for this remarkable plant.
Our Vision & Mission
To create life-changing opportunities through beauty, wellbeing and purpose.
Annique Rooibos VisionEverything we do starts with care: for our customers, our Consultants, our community, and the environment. We believe that true beauty begins with wellness, and that the right products, paired with a healthy lifestyle, can transform how you look and feel.
Honesty
Transparent in all we do
Integrity
True to our word
Excellence
Highest international standards
Trust
Earned over 55+ years
Our Principles
Holistic Beauty and Wellness
We believe in a complete approach. Responsible eating, skin care, exercise, rest and mental wellbeing all work together.
Uncompromising Quality
Every product meets the highest international standards, formulated to enhance and restore the body and skin's natural balance.
Ethical Practice
We never make therapeutic cure claims. We respect medical professionals and other brands. We operate with integrity at every level.
Environmental Responsibility
Grown in the heart of South Africa's Cederberg region by trusted, responsible growers, our Rooibos thrives on little irrigation-nurturing both sustainable farming and the rich local ecosystem.
Giving Back
Annique Rooibos' mission to create life-changing opportunities extends far beyond beauty. Since 2021, we've partnered with the Children's Hospital Trust to support the Red Cross War Memorial Children's Hospital in Cape Town which is the only standalone children's hospital in sub-Saharan Africa, caring for around 250,000 young patients each year.
R880k+
Donated to date
60+
Women upskilled
Discover the Power of Rooibos
Explore over 150 products crafted for South African skin, health and lifestyle - all rooted in the natural goodness of Rooibos.